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dc.contributor.authorKurtuluş, Sema
dc.contributor.authorÖzkan, Feyza Nur
dc.date.accessioned2023-02-21T07:35:05Z
dc.date.available2023-02-21T07:35:05Z
dc.identifier.citationÖzkan F. N., Kurtuluş S., "The role of consumer characteristics on cultural consumption tendency", ASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION, 2022
dc.identifier.issn1757-4323
dc.identifier.othervv_1032021
dc.identifier.otherav_090e3830-c5ef-4799-923c-65d35856fd4a
dc.identifier.urihttp://hdl.handle.net/20.500.12627/185935
dc.identifier.urihttps://doi.org/10.1108/apjba-03-2022-0111
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/APJBA-03-2022-0111/full/html
dc.description.abstractPurpose This study aims to identify the role of consumer characteristics in cultural consumption tendencies. Additionally, the study examines whether country differences and prior experience in the country affect consumers' cultural consumption tendencies. Design/methodology/approach The effects of cosmopolitanism, consumer ethnocentrism, individual innovativeness, and lifestyle on cultural consumption tendencies were tested. Moreover, we assess whether country type and prior experience are differentiating factors for cultural consumption tendencies. To this end, two countries - the USA and South Korea, representing Western and Eastern cultures, respectively - were selected to achieve comparable results in two different cultures. The research data were collected from 775 people using an online survey method and analyzed using path analysis and an independent samples t-test. Findings Consumer characteristics affect cultural consumption tendencies. These effects are culture-specific and cultural product-specific. Cosmopolitanism has a positive impact on cultural consumption tendencies, while consumer ethnocentrism has a negative impact. Individual innovativeness and lifestyle partially affected cultural consumption tendencies. Notably, these effects differ by country type. However, cultural consumption tendencies do not differ according to consumers' prior experience. Practical implications This study provides insightful information for e-retailers to be mindful of global consumer characteristics. Accordingly, cultural consumption patterns can be used as the basis for market segmentation. In addition, understanding global consumer characteristics and their cultural product- and culture-specific effects on consumption will help cultural industry players in their segmentation and targeting decisions. Originality/value Notwithstanding the rich body of literature on cultural consumption, this study provides consumer-level comparative empirical research from a marketing perspective. Essentially, the study is novel as it reveals the consumer characteristics that affect cultural consumption tendencies.
dc.language.isoeng
dc.subjectGenel İşletme, Yönetim ve Muhasebe
dc.subjectSosyal Bilimler ve Beşeri Bilimler
dc.subjectPazarlama
dc.subjectİşletme ve Uluslararası Yönetim
dc.subjectİşletme
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.subjectEkonomi ve İş
dc.subjectİŞLETME
dc.subjectStrateji ve Yönetim
dc.titleThe role of consumer characteristics on cultural consumption tendency
dc.typeMakale
dc.relation.journalASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION
dc.contributor.departmentİstanbul Üniversitesi , İşletme Fakültesi , İşletme Bölümü
dc.contributor.firstauthorID4066456


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