Building Behavioral Intention in Automotive Industry Brand Experience Satisfaction Trust Direct Mail Communication and Attitudes toward Advertising

Date
2013
Author
ŞAHİN, AZİZE
ZEHİR, CEMAL
Turhan, Gülden
Metadata
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URI
http://hdl.handle.net/20.500.12627/186293
http://bmdynamics.com/recent_issue.php?id=31
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