Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author
Akyol, Cansu
Tuğlu Karslı, Hatice Umut
Metadata
Show full item record
URI
http://hdl.handle.net/20.500.12627/186423
https://doi.org/10.4018/978-1-6684-4380-4.ch022
Collections