EXPLORING THE RELATIONSHIP BETWEEN DIMENSIONS OF BRANDED CONTENT AND INTERACTIVITY ON TWITTER: A DATA-DRIVEN CONTENT MARKETING APPROACH

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KUŞ, OĞUZ
DU PLESSIS, CHARMAINE
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http://hdl.handle.net/20.500.12627/186570
https://iises.net/proceedings/17th-economics-finance-conference-istanbul/table-of-content/detail?article=exploring-the-relationship-between-dimensions-of-branded-content-and-interactivity-on-twitter-a-data-driven-content-marketing-approach
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