Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market
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http://hdl.handle.net/20.500.12627/100614https://www.researchgate.net/publication/314239848_Bandwagon_Consumption_and_Social_Value_Perceptions_of_Global_Brands_in_an_Emerging_Market?_sg=Kxx3FK4dHDsjuZoL0NNUpGoXZLUBHp_pfQ5tCq6xMZLnIzvnKqIWIPLQ4YgYrLdYGngK03GCj5xaxPW9B14Ii05uq0FFvo01caZPi-s4.tWCITfC9O1jpJH9Y7FUyzjfNc5yurFpgGOjEi7n7WyNSiAvEwmhYFB51qquwvpYnmJV4O2SKox3CS3yek5uiOg
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