dc.contributor.author | Altuna, Oylum | |
dc.contributor.author | Arslan, Fatma Müge | |
dc.date.accessioned | 2021-03-05T07:46:27Z | |
dc.date.available | 2021-03-05T07:46:27Z | |
dc.date.issued | 2019 | |
dc.identifier.citation | Altuna O., Arslan F. M. , "Dominance or Effectiveness? Which is More Important in Brand Personality Decisions?", Athens Journal of Mediterranean Studies, cilt.5, ss.121-136, 2019 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.other | av_958c590c-b2f1-4a82-9a05-5243ff1d4ee9 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/100696 | |
dc.identifier.uri | https://doi.org/10.30958/ajms.5-2-4 | |
dc.language.iso | eng | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.title | Dominance or Effectiveness? Which is More Important in Brand Personality Decisions? | |
dc.type | Makale | |
dc.relation.journal | Athens Journal of Mediterranean Studies | |
dc.contributor.department | İstanbul Üniversitesi , Siyasal Bilgiler Fakültesi , İşletme Bölümü | |
dc.identifier.volume | 5 | |
dc.identifier.issue | 2 | |
dc.identifier.startpage | 121 | |
dc.identifier.endpage | 136 | |
dc.contributor.firstauthorID | 2503708 | |