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The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand

dc.contributor.authorBozbay, Zehra
dc.contributor.authorÖzkan, Erdem
dc.date.accessioned2021-03-05T07:48:07Z
dc.date.available2021-03-05T07:48:07Z
dc.identifier.citationBozbay Z., Özkan E., "The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand", International Congress of Management Economy and Policy (ICOMEP 2016), İstanbul, Türkiye, 26 - 27 Kasım 2016, ss.3536-3553
dc.identifier.otherav_95a2154f-f2ae-4401-850c-a171fe655743
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/100749
dc.identifier.urihttps://www.researchgate.net/publication/312577931_The_Effect_of_Brand_Personality_on_Consumers%27_Brand_Preference_The_Mediating_Role_of_Self-Expressive_Value_of_Brand
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.titleThe Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand
dc.typeBildiri
dc.contributor.departmentIstanbul University , School Of Business , Department Of Business Administration
dc.contributor.firstauthorID2522599


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