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Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms

dc.contributor.authorBozaykut-Buk, Tuba
dc.contributor.authorEMİR, Şenol
dc.contributor.authorYuksel, Serhat
dc.contributor.authorAshill, Nicholas
dc.contributor.authorDinçer, Hasan
dc.date.accessioned2021-03-05T08:24:34Z
dc.date.available2021-03-05T08:24:34Z
dc.identifier.citationDinçer H., Bozaykut-Buk T., EMİR Ş., Yuksel S., Ashill N., "Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms", Journal of Product and Brand Management, 2019
dc.identifier.issn1061-0421
dc.identifier.othervv_1032021
dc.identifier.otherav_98b3afbe-8f54-47e0-8015-c1a7a77f7e99
dc.identifier.urihttp://hdl.handle.net/20.500.12627/102751
dc.identifier.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85071300524&origin=inward
dc.identifier.urihttps://doi.org/10.1108/jpbm-09-2018-2037
dc.language.isoeng
dc.titleUsing the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
dc.typeMakale
dc.relation.journalJournal of Product and Brand Management
dc.contributor.departmentİstanbul Medipol Üniversitesi , ,
dc.contributor.firstauthorID450617


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