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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

dc.contributor.authorÖcal, Figen
dc.contributor.authorNASIR, Süphan
dc.date.accessioned2021-03-05T11:04:36Z
dc.date.available2021-03-05T11:04:36Z
dc.identifier.citationNASIR S., Öcal F., Film Marketing: The Impact of Publicity Activities on Demand Generation, "Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector", Panwar U. S.; Kumar R.; Ray, N., Editör, Idea Group Publishing Idea Group Publishing (Igp), Hershey, ss.324-342, 2016
dc.identifier.otherav_a652a2f5-2e5c-40f1-9d27-327e3c138a8b
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/111245
dc.identifier.urihttp://www.igi-global.com/book/handbook-research-promotional-strategies-consumer/142190
dc.language.isoeng
dc.publisherIdea Group Publishing Idea Group Publishing (Igp)
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal Bilimler (SOC)
dc.titleHandbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
dc.typeKitapta Bölüm
dc.contributor.departmentDiğer Kurumlar , ,
dc.contributor.firstauthorID675419


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