| dc.contributor.author | Öcal, Figen | |
| dc.contributor.author | NASIR, Süphan | |
| dc.date.accessioned | 2021-03-05T11:04:36Z | |
| dc.date.available | 2021-03-05T11:04:36Z | |
| dc.identifier.citation | NASIR S., Öcal F., Film Marketing: The Impact of Publicity Activities on Demand Generation, "Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector", Panwar U. S.; Kumar R.; Ray, N., Editör, Idea Group Publishing Idea Group Publishing (Igp), Hershey, ss.324-342, 2016 | |
| dc.identifier.other | av_a652a2f5-2e5c-40f1-9d27-327e3c138a8b | |
| dc.identifier.other | vv_1032021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12627/111245 | |
| dc.identifier.uri | http://www.igi-global.com/book/handbook-research-promotional-strategies-consumer/142190 | |
| dc.language.iso | eng | |
| dc.publisher | Idea Group Publishing Idea Group Publishing (Igp) | |
| dc.subject | Sosyal ve Beşeri Bilimler | |
| dc.subject | Sosyal Bilimler Genel | |
| dc.subject | Sosyal Bilimler (SOC) | |
| dc.title | Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector | |
| dc.type | Kitapta Bölüm | |
| dc.contributor.department | Diğer Kurumlar , , | |
| dc.contributor.firstauthorID | 675419 | |
