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The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands

dc.contributor.authorKitapçı, Hakan
dc.contributor.authorŞAHİN, Azize
dc.contributor.authorÖzşahin, Mehtap
dc.contributor.authorZehir, Cemal
dc.date.accessioned2021-03-06T10:45:10Z
dc.date.available2021-03-06T10:45:10Z
dc.identifier.citationZehir C., ŞAHİN A., Kitapçı H., Özşahin M., "The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands", 7.International Strategic Management Conference, Paris, Fransa, 30 Haziran - 02 Temmuz 2011, cilt.24, ss.1218-1231
dc.identifier.othervv_1032021
dc.identifier.otherav_ebe6225e-db36-44c9-b9a3-bc5ebe8a83c0
dc.identifier.urihttp://hdl.handle.net/20.500.12627/154902
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S1877042811016703
dc.language.isoeng
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal Bilimler (SOC)
dc.subjectSosyal ve Beşeri Bilimler
dc.titleThe effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands
dc.typeBildiri
dc.contributor.departmentGebze Teknik Üniversitesi , ,
dc.identifier.volume24
dc.contributor.firstauthorID359329


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