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Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands:Evidence from Turkish Market
Date
2018
Author
Akturan, Ulun
Bozbay, Zehra
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http://hdl.handle.net/20.500.12627/161456
https://www.researchgate.net/publication/322093204_Attractiveness_Purchase_Intention_and_Willingness_to_Pay_More_for_Global_Brands_Evidence_from_Turkish_Market
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