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Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands:Evidence from Turkish Market

dc.contributor.authorAkturan, Ulun
dc.contributor.authorBozbay, Zehra
dc.date.accessioned2021-03-06T12:57:57Z
dc.date.available2021-03-06T12:57:57Z
dc.date.issued2018
dc.identifier.citationAkturan U., Bozbay Z., "Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands:Evidence from Turkish Market", Journal of Promotion Management, cilt.24, ss.737-754, 2018
dc.identifier.otherav_f67370d4-13ae-4955-93a0-8d151329e70d
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/161456
dc.identifier.urihttps://www.researchgate.net/publication/322093204_Attractiveness_Purchase_Intention_and_Willingness_to_Pay_More_for_Global_Brands_Evidence_from_Turkish_Market
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.titleAttractiveness, Purchase Intention, and Willingness to Pay More for Global Brands:Evidence from Turkish Market
dc.typeMakale
dc.relation.journalJournal of Promotion Management
dc.contributor.departmentGalatasaray Üniversitesi , ,
dc.identifier.volume24
dc.identifier.issue6
dc.identifier.startpage737
dc.identifier.endpage754
dc.contributor.firstauthorID2197910


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