The content analysis of online newspapers in Turkey and consumer perceptions

Abstract

The newspapers are one of the main information systems within the community for transaction, sharing news and informing people. The printed word, especially newspapers, used to be a dominant medium for mass communications for a long time. The media and its ability to present news constantly changes, keeping up with technology. Technological developments create new mediums that make information transaction easier. Through the use of hyperlinks, text, still and moving images, audio and other multimedia presentation, news can be utilized to provide more in-depth coverage than in traditional print editions. The online media is one of the emerging sectors which is rapidly growing in numbers of audience and usage opportunities. In this regard, this new media is also attracted many research attention from many aspects such as content, interactivity, comparison of printed media, evaluation of consumers.