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The Role of Nostalgia Proneness in the Effect of Brand Image, Corporate Image, Brand Trust and Consumer Involvement on Emotional Attachment: Global vs. Local Brand

dc.contributor.authorArslan, Fatma Müge
dc.contributor.authorAltuna, Oylum
dc.date.accessioned2021-12-10T09:52:28Z
dc.date.available2021-12-10T09:52:28Z
dc.identifier.citationArslan F. M. , Altuna O., "The Role of Nostalgia Proneness in the Effect of Brand Image, Corporate Image, Brand Trust and Consumer Involvement on Emotional Attachment: Global vs. Local Brand", 3rd Innovation and Global Issues in Social Sciences Conference, Antalya, Türkiye, 26 - 29 Nisan 2018, ss.1-28
dc.identifier.otherav_194aa46c-47a9-40ce-9d1b-1cfd1e988a46
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/168680
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectİşletme
dc.subjectPazarlama
dc.subjectGeneral Decision Sciences
dc.subjectDecision Sciences (miscellaneous)
dc.subjectStrategy and Management
dc.subjectGeneral Business, Management and Accounting
dc.subjectBusiness and International Management
dc.subjectİŞ
dc.subjectSocial Sciences & Humanities
dc.subjectMarketing
dc.subjectYÖNETİM
dc.subjectEkonomi ve İş
dc.subjectSosyal Bilimler (SOC)
dc.titleThe Role of Nostalgia Proneness in the Effect of Brand Image, Corporate Image, Brand Trust and Consumer Involvement on Emotional Attachment: Global vs. Local Brand
dc.typeBildiri
dc.contributor.departmentMarmara Üniversitesi , İşletme Fakültesi , İşletme Bölümü
dc.contributor.firstauthorID2635348


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