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ADVANCES IN GLOBAL SERVICES AND RETAIL MANAGEMENT: VOLUME 2

dc.contributor.authorNasır, Süphan
dc.contributor.authorGüvendik, Özge
dc.date.accessioned2021-12-10T11:28:51Z
dc.date.available2021-12-10T11:28:51Z
dc.identifier.citationNasır S., Güvendik Ö., Effect of Brand Credibility and Innovation on Customer Based Brand Equit, "ADVANCES IN GLOBAL SERVICES AND RETAIL MANAGEMENT: VOLUME 2", Cihan Çobanoğlu,Valentina Della Corte, Editör, University Press of Florida , Florida, ss.1-15, 2021
dc.identifier.otherav_805e9f69-252c-497f-abf6-56d8017c5e7e
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/171972
dc.language.isoeng
dc.publisherUniversity Press of Florida
dc.subjectDecision Sciences (miscellaneous)
dc.subjectGeneral Business, Management and Accounting
dc.subjectBusiness and International Management
dc.subjectMarketing
dc.subjectSocial Sciences & Humanities
dc.subjectİşletme
dc.subjectPazarlama
dc.subjectGeneral Decision Sciences
dc.subjectStrategy and Management
dc.subjectSosyal Bilimler (SOC)
dc.subjectEkonomi ve İş
dc.subjectİŞ
dc.subjectYÖNETİM
dc.subjectSosyal ve Beşeri Bilimler
dc.titleADVANCES IN GLOBAL SERVICES AND RETAIL MANAGEMENT: VOLUME 2
dc.typeKitapta Bölüm
dc.contributor.departmentİstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü
dc.contributor.firstauthorID2725778


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