dc.contributor.author | Nasır, Süphan | |
dc.contributor.author | Güvendik, Özge | |
dc.date.accessioned | 2021-12-10T11:28:51Z | |
dc.date.available | 2021-12-10T11:28:51Z | |
dc.identifier.citation | Nasır S., Güvendik Ö., Effect of Brand Credibility and Innovation on Customer Based Brand Equit, "ADVANCES IN GLOBAL SERVICES AND RETAIL MANAGEMENT: VOLUME 2", Cihan Çobanoğlu,Valentina Della Corte, Editör, University Press of Florida , Florida, ss.1-15, 2021 | |
dc.identifier.other | av_805e9f69-252c-497f-abf6-56d8017c5e7e | |
dc.identifier.other | vv_1032021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/171972 | |
dc.language.iso | eng | |
dc.publisher | University Press of Florida | |
dc.subject | Decision Sciences (miscellaneous) | |
dc.subject | General Business, Management and Accounting | |
dc.subject | Business and International Management | |
dc.subject | Marketing | |
dc.subject | Social Sciences & Humanities | |
dc.subject | İşletme | |
dc.subject | Pazarlama | |
dc.subject | General Decision Sciences | |
dc.subject | Strategy and Management | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.subject | Ekonomi ve İş | |
dc.subject | İŞ | |
dc.subject | YÖNETİM | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.title | ADVANCES IN GLOBAL SERVICES AND RETAIL MANAGEMENT: VOLUME 2 | |
dc.type | Kitapta Bölüm | |
dc.contributor.department | İstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü | |
dc.contributor.firstauthorID | 2725778 | |