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Dominance or Effectiveness? Which is More Important in Brand Personality Decisions

dc.contributor.authorAltuna, Oylum
dc.contributor.authorArslan, Fatma Müge
dc.date.accessioned2021-12-10T11:35:56Z
dc.date.available2021-12-10T11:35:56Z
dc.identifier.citationAltuna O., Arslan F. M. , "Dominance or Effectiveness? Which is More Important in Brand Personality Decisions", 5th International Conference on Turkey and Turkish Studies, Athens, Yunanistan, 2 - 05 Temmuz 2018, ss.1-5
dc.identifier.otherav_885bfeaf-6da9-4a44-a98b-b9b07c928251
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/172218
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.titleDominance or Effectiveness? Which is More Important in Brand Personality Decisions
dc.typeBildiri
dc.contributor.departmentİstanbul Üniversitesi , Siyasal Bilgiler Fakültesi , İşletme Bölümü
dc.contributor.firstauthorID2635346


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