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EFFECT OF BRAND CREDIBILITY AND INNOVATION ON CUSTOMER BASED BRAND EQUITY AND OVERALL BRAND EQUITY IN TURKEY AN INVESTIGATION OF GSM OPERATORS

dc.contributor.authorNasır, Süphan
dc.contributor.authorGüvendik, Özge
dc.date.accessioned2021-12-10T12:27:15Z
dc.date.available2021-12-10T12:27:15Z
dc.identifier.citationNasır S., Güvendik Ö., "EFFECT OF BRAND CREDIBILITY AND INNOVATION ON CUSTOMER BASED BRAND EQUITY AND OVERALL BRAND EQUITY IN TURKEY AN INVESTIGATION OF GSM OPERATORS", Global Conference on Services and Retail Management, 10 - 13 Mayıs 2021
dc.identifier.otherav_bd3608e5-8644-40d9-baa5-b3cffd15fff0
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/173902
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectİşletme
dc.subjectPazarlama
dc.subjectGeneral Decision Sciences
dc.subjectDecision Sciences (miscellaneous)
dc.subjectStrategy and Management
dc.subjectGeneral Business, Management and Accounting
dc.subjectBusiness and International Management
dc.subjectİŞ
dc.subjectSocial Sciences & Humanities
dc.subjectMarketing
dc.subjectYÖNETİM
dc.subjectEkonomi ve İş
dc.subjectSosyal Bilimler (SOC)
dc.titleEFFECT OF BRAND CREDIBILITY AND INNOVATION ON CUSTOMER BASED BRAND EQUITY AND OVERALL BRAND EQUITY IN TURKEY AN INVESTIGATION OF GSM OPERATORS
dc.typeBildiri
dc.contributor.departmentİstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü
dc.contributor.firstauthorID2637830


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