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Subliminal Advertising

dc.contributor.authorYOLCU, Ergün
dc.date.accessioned2022-02-18T10:46:49Z
dc.date.available2022-02-18T10:46:49Z
dc.date.issued2005
dc.identifier.citationYOLCU E., "Subliminal Advertising", ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, sa.22, ss.203-210, 2005
dc.identifier.othervv_1032021
dc.identifier.otherav_bb8cdcc6-f486-4db9-b024-b70a1660de20
dc.identifier.urihttp://hdl.handle.net/20.500.12627/179892
dc.description.abstractSubliminal persuasion refers to the use of hidden or otherwise imperceptible or masked stimuli to manipulate viewers or listeners to behave in ways they otherwise would not. The term "subliminal" is derived from the construct of a limen of conscicousness, a threshold or line separating conscious from unconscious. The concept dates back to literal beginning of psycology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart.
dc.language.isoeng
dc.subjectGeneral Social Sciences
dc.subjectCommunication
dc.subjectSocial Sciences & Humanities
dc.subjectSosyoloji
dc.subjectKitle İletişimi ve Araçları
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.subjectSosyal Bilimler Genel
dc.subjectİLETİŞİM
dc.titleSubliminal Advertising
dc.typeMakale
dc.relation.journalISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
dc.contributor.departmentİstanbul Teknik Üniversitesi , İletişim Fakültesi , Radyo Televizyon Ve Sinema Bölümü
dc.identifier.issue22
dc.identifier.startpage203
dc.identifier.endpage210
dc.contributor.firstauthorID3372891


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