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Building Behavioral Intention in Automotive Industry Brand Experience Satisfaction Trust Direct Mail Communication and Attitudes toward Advertising

dc.contributor.authorŞAHİN, AZİZE
dc.contributor.authorZEHİR, CEMAL
dc.contributor.authorTurhan, Gülden
dc.date.accessioned2023-02-21T08:00:20Z
dc.date.available2023-02-21T08:00:20Z
dc.date.issued2013
dc.identifier.citationŞAHİN A., Turhan G., ZEHİR C., "Building Behavioral Intention in Automotive Industry Brand Experience Satisfaction Trust Direct Mail Communication and Attitudes toward Advertising", Business Management Dynamics, cilt.3, sa.4, ss.45-61, 2013
dc.identifier.issn2047-7031
dc.identifier.othervv_1032021
dc.identifier.otherav_122f0b9c-e7cc-4534-8b59-1491f528359a
dc.identifier.urihttp://hdl.handle.net/20.500.12627/186293
dc.identifier.urihttp://bmdynamics.com/recent_issue.php?id=31
dc.language.isoeng
dc.titleBuilding Behavioral Intention in Automotive Industry Brand Experience Satisfaction Trust Direct Mail Communication and Attitudes toward Advertising
dc.typeMakale
dc.relation.journalBusiness Management Dynamics
dc.contributor.departmentİstanbul Üniversitesi , İşletme Fakültesi , İşletme Bölümü
dc.identifier.volume3
dc.identifier.issue4
dc.identifier.startpage45
dc.identifier.endpage61
dc.contributor.firstauthorID4243706


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