| dc.contributor.author | KUŞ, OĞUZ | |
| dc.contributor.author | DU PLESSIS, CHARMAINE | |
| dc.date.accessioned | 2023-02-21T08:20:17Z | |
| dc.date.available | 2023-02-21T08:20:17Z | |
| dc.identifier.citation | KUŞ O., DU PLESSIS C., "EXPLORING THE RELATIONSHIP BETWEEN DIMENSIONS OF BRANDED CONTENT AND INTERACTIVITY ON TWITTER: A DATA-DRIVEN CONTENT MARKETING APPROACH", 17th Economics & Finance Conference, Türkiye, 05 Eylül 2022 | |
| dc.identifier.other | av_18ce5872-b497-4ce1-b902-2dce5e6cd5d1 | |
| dc.identifier.other | vv_1032021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12627/186570 | |
| dc.identifier.uri | https://iises.net/proceedings/17th-economics-finance-conference-istanbul/table-of-content/detail?article=exploring-the-relationship-between-dimensions-of-branded-content-and-interactivity-on-twitter-a-data-driven-content-marketing-approach | |
| dc.language.iso | eng | |
| dc.title | EXPLORING THE RELATIONSHIP BETWEEN DIMENSIONS OF BRANDED CONTENT AND INTERACTIVITY ON TWITTER: A DATA-DRIVEN CONTENT MARKETING APPROACH | |
| dc.type | Bildiri | |
| dc.contributor.department | İstanbul Üniversitesi , İletişim Fakültesi , Halkla İlişkiler ve Tanıtım Bölümü | |
| dc.contributor.firstauthorID | 4063917 | |
