Information and Communication Technology Reputation for XU030 Quote Companies

Abstract

By the increasing spread of information technology and Internet improvements, most of the large-scale companies are paying special attention to their reputation on many types of the information and communication technology. The increasing developments and penetration of new technologies into daily life, brings out paradigm shift on the perception of reputation and creates new concepts like esocieties, techno-culture and new media. Contemporary companies are trying to control their reputation over the new communities who are mostly interacting with social networks, web pages and electronic communication technologies. In this study, the reputation of top 30 Turkish companies, quoted to the Istanbul Stock Market, is studied, based on the information technology interfaces between company and society, such as social networks, blogs, wikis and web pages. The web reputation is gathered through 17 different parameters, collected from Google, Facebook, Twitter, Bing, Alexa, etc. The reputation index is calculated by z-index and fscoring formulations after the min-max normalization of each web reputation parameter.