Analysing The Behavioral Tendencies And Image Perceptions Of Doctors In Context With The Structured Discourse In Print Media

Abstract

In the first part of this study aiming to evaluate the behavioral tendencies and image perceptions between patients and potential patients, a questionnaire was implemented in the hospitals affiliated to Istanbul University. Meanwhile, in the second part, through the analysis the structured discourse in print media pertaining to personal and professional attributes of doctors, the aspects and functions of hospitals as well as the relations between doctors and patients, the impact of discourse over cognition and attitude have been analysed. Thus, in order to determine the way patients and potential patients perceive their relations with doctors, a questionnaire was given to a corpus of randomly selected 300 current and potential patients in Istanbul University Faculty of Medicine and Cerrahpasa Faculty of Medicine. The findings have been evaluated with SPSS programme. The preliminary form of the questionnaire was first implemented to a group of pre-determined patients and the questions were improved for the main questionnaire in accordance with the replies.