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Understanding Consumer Attitudes Toward Mobile Advertising and Its Impact On Consumers’ Behavioral Intentions: A Cross-Market Comparison Of United States and Turkish Consumers

dc.contributor.authorKonuk, Faruk Anıl
dc.contributor.authorKORKUT ALTUNA, OYLUM
dc.date.accessioned2021-03-03T13:27:16Z
dc.date.available2021-03-03T13:27:16Z
dc.date.issued2009
dc.identifier.citationKORKUT ALTUNA O., Konuk F. A. , "Understanding Consumer Attitudes Toward Mobile Advertising and Its Impact On Consumers’ Behavioral Intentions: A Cross-Market Comparison Of United States and Turkish Consumers", International Journal of Mobile Marketing, cilt.4, sa.2, ss.43-51, 2009
dc.identifier.othervv_1032021
dc.identifier.otherav_3424ba0d-0aa5-4abd-a0b7-a3e83c036bf6
dc.identifier.urihttp://hdl.handle.net/20.500.12627/39282
dc.identifier.urihttp://eds.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=2f4b4495-9951-498c-9dd5-6d941dbff184%40sessionmgr4001&vid=1&hid=4103
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.subjectSosyal Bilimler Genel
dc.titleUnderstanding Consumer Attitudes Toward Mobile Advertising and Its Impact On Consumers’ Behavioral Intentions: A Cross-Market Comparison Of United States and Turkish Consumers
dc.typeMakale
dc.relation.journalInternational Journal of Mobile Marketing
dc.contributor.departmentSakarya Üniversitesi , ,
dc.identifier.volume4
dc.identifier.issue2
dc.identifier.startpage43
dc.identifier.endpage51
dc.contributor.firstauthorID715175


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