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Marketing in Transition: Scarcity, Globalism and Sustainability

dc.contributor.authorKURTULUŞ, Kemal
dc.contributor.authorBOZBAY, Zehra
dc.date.accessioned2021-03-03T16:52:42Z
dc.date.available2021-03-03T16:52:42Z
dc.identifier.citationKURTULUŞ K., BOZBAY Z., Exploring Country of Manufacture Effect on Strong and Weak Brands, "Marketing in Transition: Scarcity, Globalism and Sustainability", Campbell, Colin L., Editör, Springer, London/Berlin , New York, ss.407-411, 2015
dc.identifier.otherav_46bb02cc-dc9b-46e0-a92e-79e2b53f2d53
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/51126
dc.identifier.urihttps://www.researchgate.net/publication/300786353_Exploring_Country_of_Manufacture_Effect_on_Strong_and_Weak_Brands
dc.language.isoeng
dc.publisherSpringer, London/Berlin 
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal Bilimler (SOC)
dc.titleMarketing in Transition: Scarcity, Globalism and Sustainability
dc.typeKitapta Bölüm
dc.contributor.departmentİstanbul Üniversitesi , ,
dc.contributor.firstauthorID674208


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