dc.contributor.author | KURTULUŞ, Kemal | |
dc.contributor.author | BOZBAY, Zehra | |
dc.date.accessioned | 2021-03-03T16:52:42Z | |
dc.date.available | 2021-03-03T16:52:42Z | |
dc.identifier.citation | KURTULUŞ K., BOZBAY Z., Exploring Country of Manufacture Effect on Strong and Weak Brands, "Marketing in Transition: Scarcity, Globalism and Sustainability", Campbell, Colin L., Editör, Springer, London/Berlin , New York, ss.407-411, 2015 | |
dc.identifier.other | av_46bb02cc-dc9b-46e0-a92e-79e2b53f2d53 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/51126 | |
dc.identifier.uri | https://www.researchgate.net/publication/300786353_Exploring_Country_of_Manufacture_Effect_on_Strong_and_Weak_Brands | |
dc.language.iso | eng | |
dc.publisher | Springer, London/Berlin | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | Sosyal Bilimler Genel | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.title | Marketing in Transition: Scarcity, Globalism and Sustainability | |
dc.type | Kitapta Bölüm | |
dc.contributor.department | İstanbul Üniversitesi , , | |
dc.contributor.firstauthorID | 674208 | |