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Building behavioral intentions in automotive industry: Brand experience, satisfaction, trust, direct mail communication and attitudes toward advertising

dc.contributor.authorGülden, Turhan
dc.contributor.authorŞAHİN, Azize
dc.contributor.authorZehir, Cemal
dc.date.accessioned2021-03-03T18:41:14Z
dc.date.available2021-03-03T18:41:14Z
dc.date.issued2013
dc.identifier.citationŞAHİN A., Gülden T., Zehir C., "Building behavioral intentions in automotive industry: Brand experience, satisfaction, trust, direct mail communication and attitudes toward advertising", Business Management Dynamics, cilt.3, sa.4, ss.45-61, 2013
dc.identifier.otherav_506dbbf2-5fa2-4794-9859-44a8b6345272
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/57264
dc.identifier.urihttps://www.researchgate.net/profile/Guelden_Turhan/publication/259291601_Building_behavioral_intentions_in_automotive_industry_Brand_experience_satisfaction_trust_direct_mail_communication_and_attitudes_toward_advertising/links/02e7e52ac8c3df0be9000000.pdf
dc.language.isoeng
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.titleBuilding behavioral intentions in automotive industry: Brand experience, satisfaction, trust, direct mail communication and attitudes toward advertising
dc.typeMakale
dc.relation.journalBusiness Management Dynamics
dc.contributor.departmentMarmara Üniversitesi , ,
dc.identifier.volume3
dc.identifier.issue4
dc.identifier.startpage45
dc.identifier.endpage61
dc.contributor.firstauthorID359378


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