dc.contributor.author | NASIR, Süphan | |
dc.date.accessioned | 2021-03-03T21:15:01Z | |
dc.date.available | 2021-03-03T21:15:01Z | |
dc.identifier.citation | NASIR S., Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns, "E-Marketing: Concepts, Methodologies, Tools, and Applications", Information Resources Management Association, Editör, Igı Global Publications, Hershey, Pa, ss.1221-1239, 2012 | |
dc.identifier.other | av_5e2fbc42-88b6-4bb6-a6b4-04c0a2eba763 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/65877 | |
dc.identifier.uri | http://www.igi-global.com/chapter/integrating-mobile-marketing-into-marketing/66656 | |
dc.language.iso | eng | |
dc.publisher | Igı Global Publications | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | Sosyal Bilimler Genel | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.title | E-Marketing: Concepts, Methodologies, Tools, and Applications | |
dc.type | Kitapta Bölüm | |
dc.contributor.department | İstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü | |
dc.contributor.firstauthorID | 675484 | |