dc.contributor.author | NASIR, Süphan | |
dc.date.accessioned | 2021-03-04T11:19:18Z | |
dc.date.available | 2021-03-04T11:19:18Z | |
dc.identifier.citation | NASIR S., Customer Retention Strategies and Customer Loyalty, "Advertising and Branding: Concepts, Methodologies, Tools, and Applications", Mehdi Khosrow-Pour, Editör, Idea Group Publishing (IGP) , Hershey, Pa, ss.1178-1201, 2017 | |
dc.identifier.other | av_71c225cd-b2ca-4cb9-90fc-aad1ef8d49b3 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/78327 | |
dc.identifier.uri | https://www.igi-global.com/book/advertising-branding-concepts-methodologies-tools/165956#table-of-contents | |
dc.language.iso | eng | |
dc.publisher | Idea Group Publishing (IGP) | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | Sosyal Bilimler Genel | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.title | Advertising and Branding: Concepts, Methodologies, Tools, and Applications | |
dc.type | Kitapta Bölüm | |
dc.contributor.department | İstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü | |
dc.contributor.firstauthorID | 675363 | |