dc.contributor.author | Arslan, Müge | |
dc.contributor.author | KORKUT ALTUNA, OYLUM | |
dc.date.accessioned | 2021-03-04T13:03:06Z | |
dc.date.available | 2021-03-04T13:03:06Z | |
dc.date.issued | 2010 | |
dc.identifier.citation | Arslan M., KORKUT ALTUNA O., "The Effect of Brand Extensions on Product Brand Image", JOURNAL OF PRODUCT AND BRAND MANAGEMENT, cilt.19, sa.3, ss.170-180, 2010 | |
dc.identifier.issn | 1061-0421 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.other | av_7a5f879d-6f6b-4115-ae3d-658f6c50daab | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/83844 | |
dc.identifier.uri | http://www.emeraldinsight.com/journals.htm?articleid=1864372&show=abstract | |
dc.language.iso | eng | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | Sosyal Bilimler Genel | |
dc.title | The Effect of Brand Extensions on Product Brand Image | |
dc.type | Makale | |
dc.relation.journal | JOURNAL OF PRODUCT AND BRAND MANAGEMENT | |
dc.contributor.department | Marmara Üniversitesi , , | |
dc.identifier.volume | 19 | |
dc.identifier.issue | 3 | |
dc.identifier.startpage | 170 | |
dc.identifier.endpage | 180 | |
dc.contributor.firstauthorID | 672859 | |