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Utilitarian or Hedonic? A Cross-Cultural Study In Online Shopping

dc.contributor.authorÖZEN, HİLAL
dc.contributor.authorENGİZEK , Nil
dc.date.accessioned2021-03-05T07:18:16Z
dc.date.available2021-03-05T07:18:16Z
dc.identifier.citationÖZEN H., ENGİZEK N., "Utilitarian or Hedonic? A Cross-Cultural Study In Online Shopping", World Marketing Congress Cultural Perspectives in marketing, Amerika Birleşik Devletleri, 1 - 04 Eylül 2012, ss.238-243
dc.identifier.otherav_9314dd66-43f7-4eaa-b547-8db0582ed889
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/99155
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal Bilimler (SOC)
dc.titleUtilitarian or Hedonic? A Cross-Cultural Study In Online Shopping
dc.typeBildiri
dc.contributor.departmentİstanbul Üniversitesi , İşletme Fakültesi , Pazarlama Abd
dc.contributor.firstauthorID585107


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